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About Us

About Us

Sunshine Coast Destination Limited (SCDL), is a not-for-profit, membership based, destination marketing organisation, formed in July 2010.   

SCDL’s role is to lead the management and development of tourism on the Sunshine Coast. The organisation aims to promote the Sunshine Coast as a premier holiday and business events destination locally, nationally and internationally in order to achieve maximum social and economic benefit for the local community, residents and businesses.

As the Regional Tourism Organisation (RTO), SCDL is responsible for a geographical area that encompasses the Glass House Mountains in the south, to Rainbow Beach in the north and the Sunshine Coast hinterland to the west.

Each year, both Sunshine Coast Council and Noosa Shire Council collect a tourism levy from commercial ratepayers. A percentage of this levy is given to SCDL to support destination marketing, attracting business events and the operation of Visitor Information Centres. 

In the 2014/2015 financial year SCDL will receive $4.2 million of the $7.2 million raised by both Councils. Click here for more information about Sunshine Coast Council’s tourism and major events levy.

In addition to the tourism levy, SCDL raises funds through membership fees, direct industry contributions and cooperative marketing programs. As the RTO, SCDL also receives state funding via the five year Partnership Agreement with Tourism and Events Queensland. This funding is dedicated for destination and business event marketing.

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